commercial graphics, 22 in full color, from the 20s and 30s, selected from the work of 108 artists and studios.

Jeffery Gitomers Little Green Book of Persuasion: How to Speak, Write, Present, Influence, and Sell Your Point of View Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of G...

Chung Ju Yung rose from poverty to build Hyundai, one of the world's largest and most successful business empires. This book tells his fascinating story and reveals his winning business strategies. 32 photos.

Based on Ferriss's controversial lectures at Princeton University, this resource shows how members of a new subculture use simple loopholes and tactics to escape the 9-5 workday, live anywhere, and join the RNew Rich, S with complete freedom of time and place.

This book proposes a rational approach to establishing yourself as a scientist. It offers sound advice on selecting a thesis or postdoctoral adviser, choosing among research jobs in academia, government laboratories, and industry, preparing for an employment interview, and defining a research program. This book will help you make hour oral prese...

Essentials of Business Law, 1e takes a balanced approach and covers both the Contracts and the Regulatory material that is crucial for Business Law professions. It is light on Contracts, making it more appropriate for those who want a briefer, less expensive book that still covers all the topics. Business decisions; online commerce & Internet l...

This up-to-the-minute new paperback edition, includes 75 of Rowland's signature DOs and DON'Ts with practical, savvy solutions for the problems, frustrations, and missed opportunities encountered by anyone who owns shares in mutual funds.

Direct selling is the preferred marketing method of the nineties! Successful selling is simply a matter of mastering a few basic principles and then continually repeating what you have learned! The level of success one achieves is directly related to one's ability to overcome challenges! A positive attitude is essential to the attainment of any ...

Berkshire Hathaway is the perfect investment for virtually everyone, according to the author, and he proves his point with excerpts from speeches and annual reports by Buffett along with examples of the company's strategy and stock performance.

- A valued reference for thousands of practicing financial managers- New chapter on Credit Risk: increased coverage of Corporate Governance; expanded coverage of Behavioral Finance- Updated mini-cases located at the end of each chapter

How Mutual Funds Work outlines the stock market, the bond market, asset allocation, index funds, variable annuities, tax considerations, and the role of computers. Fredman and Wiles provide a Q&A section with the 100 most important questions and their easily digested brief answers. 416 pp. 15,000 print.

This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive reference for students, academics, and general investors alike. Providing a balance of theory and application, the chapters combine clear summaries of existing research with practical guidelines f...

Bill Gates meets P.T. Barnum in this unconventional autobiography by the founder of Virgin Records--one of the most colorful business leaders of our time.

This self-paced, step-by-step tutorial instructs individuals on Microsoft's Access RM and Excel RM , allowing them to see varied levels of Access and Excel spreadsheet applications from an accountancy perspective. Excel and Access in Accounting identifies what is important and illustrates how to research all the underlying source documents that ...

Known as the father of value investing, Benjamin Graham was and is one of America s most lauded financial thinkers. Billionaire investor Warren Buffett, a former student of Graham, extols him to this day. Brilliant, successful, and ethical, he revolutionized investment philosophy by introducing concepts of security analysis, fundamental analysis...

Steve Wynn is the former owner of the Bellagio - Las Vegas's latest monument to conspicuous consumption whose hotel and casino contain over $300 million in fine art and $1.5 billion in Wall Street money. He's a mogul whose empire at one point included the Mirage, the Golden Nugget, and Treasure Island. But how did he gain and wield his tremendou...

When it comes to speaking for big money, bestselling author Alan Weiss knows what he's talking about. Popular on the pro circuit, he details all the steps on how to go from free speaking to big-fee speaking. Using tips and checklists, he shows how to target markets, develop speeches, set fees, improve platform skills, use high-tech tools, expand...

Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Throughout the book, the emphasis is on developing a plan, implementing strategies, and gauging performance. Graphs. 288 pp. Targeted print publicity. ...